DULUTH, Ga.--(BUSINESS WIRE)--

Recently, DALBAR awarded Primerica

(NYSE:PRI) the 2016 DALBAR Mutual Fund Service Award for exemplary

customer service to its mutual funds clients for the fourteenth year in

a row. For nearly three decades, DALBAR has conducted rigorous testing

of service delivery and each year identifies those mutual fund firms

that were found to be above their peers in service to clients after a

full year of comprehensive evaluation.

“Primerica places real value on the customer experience and has made

outstanding service a core part of their brand,” said Brendan Yeager,

Director at DALBAR. “This achievement underscores Primerica’s commitment

to consistently delivering a superior standard of care.”

Gregory Pitts, Primerica's Chief Operating Officer said, “Customer

service always has been a top priority at Primerica. We continue to

enhance servicing processes to deliver an excellent client experience.

As part of our strategy to grow Primerica's Investment and Saving

Products business, we continue to add new products and look for ways to

improve customer service through technology enhancements, such as the

upcoming launch of our enhanced managed accounts platform. This new

platform will help us meet the evolving needs of the millions of Main

Street clients that we're privileged to serve every day. We are very

proud to receive DALBAR's 2016 Mutual Fund Service Award recognizing our

ongoing commitment to superior customer service during a year in which

we achieved a record of more than $51 billion in client assets under

management as of December 31, 2016.”

About DALBAR, Inc.

DALBAR, Inc. is the financial community's leading independent expert for

evaluating, auditing and rating business practices, customer

performance, product quality and service. Launched in 1976, DALBAR has

earned the recognition for consistent and unbiased evaluations of

insurance companies, investment companies, registered investment

advisers, broker/dealers, retirement plan providers and financial

professionals. DALBAR awards are recognized as marks of excellence in

the financial community.

About Primerica, Inc.

Primerica, Inc., headquartered in Duluth, GA, is a leading distributor

of financial products to middle income households in North America.

Primerica representatives educate their Main Street clients about how to

better prepare for a more secure financial future by assessing their

needs and providing appropriate solutions through term life insurance,

which we underwrite, and mutual funds, annuities and other financial

products, which we distribute primarily on behalf of third parties. In

addition, Primerica provides an entrepreneurial full or part-time

business opportunity for individuals seeking to earn income by

distributing the company's financial products. We insured approximately

5 million lives and have over 2 million client investment accounts at

December 31, 2016. Primerica stock is included in the S&P MidCap 400 and

the Russell 2000 stock indices and is traded on The New York Stock

Exchange under the symbol “PRI”.

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