Hannover Re US Forms Strategic Partnership with Sureify Labs, Inc.

ORLANDO, Fla.--(BUSINESS WIRE)-- Hannover Life Reassurance Company of America “Hannover Re US” announces a global strategic partnership and investment with Sureify Labs, Inc. “Sureify”, an emerging insurtech organization that strives to bridge the digital gap between insurers and their customers. The “LifeTime Platform”, Sureify’s new enterprise software solution, enables life insurers to acquire, engage and cross-sell throughout policyholders’ lifetimes on web and mobile applications.

Hannover Re’s automated underwriting solution, hr | ReFlex, will soon integrate with Sureify’s LifeTime Platform. With the combined solutions, insurers have the option to deploy a rules engine that supports accelerated underwriting programs, enabling them to make the most precise risk assessment decisions at the point of sale. Together, Sureify and hr | ReFlex platforms give insurance carriers around the world the technology they need to speed up digital transformation initiatives that target the next generation of insurance buyers who prefer web and mobile experiences.

“We are excited to work with Hannover Re US. The combination of their open and modern technology platform, hr | ReFlex, deep insights into the life insurance industry and ability to innovate and execute new ideas have demonstrated their commitment to growing the life insurance market,” said Dustin Yoder, CEO, Sureify.

Formed in 2012, Sureify focused their efforts on developing the LifeTime Platform to facilitate and manage the next generation relationship between life insurance carriers, their agents and policyholders through web and mobile devices. The platform enables web and mobile solutions for the quoting, application and fulfillment of insurance policies. Additionally, the platform provides ongoing connectivity to the policyholders’ mobile phones, health and wearable technology, integration with consumers’ social networks and the option to engage with them post-issue.

“The LifeTime Platform has the promise to truly revolutionize the life insurance buying experience and post-policy issue customer engagement. With Sureify’s technology, life insurance is more than a piece of paper that sits in a drawer; it’s a socially engaging experience that supports and encourages healthy lifestyles,” said Tony Laudato, vice president, Partnership Solutions, Hannover Re US. “As our insurance carrier partners develop the next generation of products enabling an enhanced buying experience and agile underwriting processes, Hannover Re US will support our insurance carrier partners with innovative reinsurance coverages to help them smartly grow their top and bottom lines.”

About Hannover Re US

Hannover Life Reassurance Company of America (Hannover Re US), which is licensed and/or accredited in all 50 states, the District of Columbia, Puerto Rico and Guam, is the North American life and health reinsurance subsidiary of the Hannover Re Group. Hannover Re, with gross premium of around EUR 17 billion, is the third-largest reinsurer in the world. It transacts all lines of property & casualty and life & health reinsurance and is present on all continents with around 2,500 staff. Established in 1966, the Hannover Re Group today has a network of more than 100 subsidiaries, branches and representative offices worldwide. The rating agencies most relevant to the insurance industry have awarded Hannover Re very strong insurer financial strength ratings (Standard & Poor's AA- "Very Strong" and A.M. Best A+ "Superior"). In 2016 Hannover Re celebrates its fiftieth anniversary.

About Sureify Labs, Inc.

Sureify Labs, Inc. (Sureify) is a Silicon Valley based insurance technology company. Sureify’s enterprise software team is comprised of 28 and has built the “Lifetime Platform” which puts the most effective digital customer engagement tools in the hands of global insurers to drive customer loyalty, new product creation, cross-selling, brand recognition and better customer experience. Sureify conducts business in North America, Asia, Europe – and is expanding into India, Africa and Australia in 2017. Sureify sells directly to insurers and licenses the Lifetime Platform to life insurance and Bank Assurance organizations worldwide.

About the Investment

Hannover Re Group invests in Sureify Labs, Inc., receiving Series A Preferred Stock. The direct shareholder is Hannover Finance (Luxembourg) S.A., a wholly-owned subsidiary of Hannover Rück SE.

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